When all is said and done, a lot more is said than done
— Lou Holtz, retired American football coach
Design is not important. Good design is important.
— Jonathan Ive in Lessons from America.
‘Why?’ That’s a good question, but an equally valid question is, ‘why not?’
— Jeff Bezos (via gregmelander)
At Google, the story of the time Sheryl Sandberg made a bad decision that cost the company millions lives on—not because of the error itself but because of co-founder Larry Page’s response: “I’m so glad you made this mistake,” he said, “Because I want to run a company where we are moving too quickly and doing too much, not being too cautious and doing too little. If we don’t have any of these mistakes, we’re just not taking enough risk.”
The Smater Objects system combines the simple tangible interface of a physical object with an adaptable virtual layer. The digital object is manipulated using augmented reality, allowing the real world object to be “reprogrammed”.