I can’t believe I’d not heard about this till now. Linking your mobile device to something via QR code (or RFID) and then using its sensors to turn it into a controller has such potential - not just for gaming.
Fantastic work.
![Know the Code | RL Magazine
Ralph Lauren are launching a mobile commerce site - a first for a luxury brand. This is cutting-edge stuff, especially in the U.S. and they are going for it in quite a big way with QR codes in print ads, mailings and store windows.
The campaign kicks off with its sponsorship of the U.S. Open tennis tournament. Camera-phones with the QR software installed can scan the codes and be directed to a mobile-friendly version of a Ralph Lauren website, where they can shop, watch tennis videos and read company content.
Watch the report on GMA’s High-Tech Means Hot Style. There’s also a mention of Social Retailing and a soundbite from Joseph Olewitz of Icon Nicholson). [August, 14 2008]](http://24.media.tumblr.com/1k7gDl0ghcnikx9x0foz66Lv_r1_250.jpg)
Know the Code | RL Magazine
Ralph Lauren are launching a mobile commerce site - a first for a luxury brand. This is cutting-edge stuff, especially in the U.S. and they are going for it in quite a big way with QR codes in print ads, mailings and store windows.
The campaign kicks off with its sponsorship of the U.S. Open tennis tournament. Camera-phones with the QR software installed can scan the codes and be directed to a mobile-friendly version of a Ralph Lauren website, where they can shop, watch tennis videos and read company content.
Watch the report on GMA’s High-Tech Means Hot Style. There’s also a mention of Social Retailing and a soundbite from Joseph Olewitz of Icon Nicholson). [August, 14 2008]
